There’s Never a Perfect Time to Start Your Business
We all love the idea of the “perfect time.”
The perfect time to leave a job.
The perfect time to launch that program.
The perfect time to start showing up online.
But here’s the truth—there is no perfect time. Waiting for the perfect moment is just another way fear and self-doubt sneak in and keep you small. If you’ve been holding back on starting your business or putting yourself out there, I want you to hear me clearly: you will never feel 100% ready. The only way forward is action.
Fear Is Just a Mask for Delay
Think about all the reasons you’ve told yourself you can’t start yet.
“I need another certification.”
“I don’t have the right systems in place.”
“I’ll launch when I have more time.”
“Once my branding is perfect, then I’ll share.”
Sound familiar?
These excuses feel responsible and logical, but underneath them is fear. Fear of failing. Fear of what people will say. Fear of being seen as “not enough.” And while fear may feel like it’s protecting you, what it’s really doing is delaying the very impact you’re meant to create.
When I started my own business, I wasn’t ready either. In fact, on paper, I was on a completely different path. I had spent years preparing to be a nurse practitioner—studying, earning my degree, getting into a master’s program. I checked all the boxes, did all the things I was “supposed” to do.
And then I realized: this wasn’t the path for me.
Was it scary to step away from something so stable, so certain, and dive into entrepreneurship? Absolutely. People doubted me. I doubted myself. But I chose to leap anyway. Because at the end of the day, I realized the only thing I could control was my action.
Why Practitioners Struggle to Start
If you’re in the wellness, health, or coaching space, there’s a good chance you’re someone who loves certainty. You rely on data, on evidence, on step-by-step systems. That works beautifully when you’re helping clients—but business doesn’t work that way.
There’s no clinical trial for your launch strategy. No test result that guarantees your content will resonate. No degree that promises clients will line up.
Starting a business requires faith. It requires stepping into the unknown and moving forward anyway. And that’s uncomfortable—especially for those of us who like to have all the answers.
The Comparison Trap
Another thing that holds so many entrepreneurs back? Comparison.
It’s so easy to scroll Instagram and see others in your industry who look like they’re lightyears ahead. Their branding is polished, their testimonials are glowing, their audience is huge. And you start thinking:
“Why would anyone listen to me when there are already so many people out there?”
Here’s what I want you to know: there is space for you. There’s space for your voice, your services, your story. The world doesn’t need fewer practitioners—it needs more.
Every practitioner brings their own unique perspective, energy, and lived experience. No one can replicate your journey, and no one can serve the exact people you’re meant to serve.
That’s why comparison is a dead end. It drains your energy and distracts you from the people who are literally waiting for you to show up. Put your blinders on. Stop looking left and right. Stay focused on your lane.
Serving, Not Selling
One of the biggest fears I hear from new entrepreneurs is:
“I don’t want to feel salesy.”
But here’s the reframe: selling is serving.
When you share your services, when you post that offer, when you invite someone to work with you—you’re not being pushy. You’re opening a door. You’re saying, “Hey, I have something that could change your life, and I don’t want you to miss it.”
Think about your own healing journey. At some point, you were searching for answers. You were frustrated, tired, maybe even hopeless. And then you found something that worked—something that changed everything.
Now imagine if the practitioner who helped you had stayed silent because they “didn’t want to be salesy.” Imagine if they let fear stop them from posting, sharing, or launching. Where would you be today?
Your work is bigger than your fear. Your business isn’t about you—it’s about the people you’re meant to serve.
Finding Your “Why”
When the fear feels heavy, come back to your why.
Why did you get into this work in the first place?
What transformation have you personally experienced?
Who are you here to help?
For most practitioners, this work isn’t just a career. It’s a calling. It’s about creating generational health, helping families thrive, and proving that there are more paths to healing than the conventional system alone.
Your why is your anchor. When you root yourself in it, showing up online feels less like a performance and more like service.
The Daily Practice of Courage
Here’s something practical you can start doing today: every single day, do one thing that scares you.
Post the piece of content you’ve been sitting on.
Share your offer, even if it’s not “perfect.”
Go live, even if you stumble over your words.
Reach out to a potential client, even if you’re nervous.
Growth doesn’t come from staying comfortable. It comes from leaning into discomfort, from doing the very thing your brain is telling you to avoid.
And here’s the wild part—you’ll notice that over time, what once felt terrifying becomes second nature. That’s how you step into leadership. Not by waiting for the fear to go away, but by moving forward despite it.
A Bigger Mission
At the end of the day, starting your business isn’t just about income, branding, or social media. It’s about impact.
When you choose to show up, you’re contributing to a larger movement—one that empowers people to take ownership of their health, their lives, and their future. You’re helping create ripple effects that extend far beyond one client session.
This is about global wellness. It’s about being part of something bigger than yourself. And that begins with the small, daily actions you take—especially the ones that scare you.
Final Thoughts
If you’ve been waiting for the “perfect time” to start your business, consider this your sign: the time is now.
Your voice matters. Your story matters. The people you’re meant to serve are waiting. Don’t let fear, comparison, or the need for perfection stop you from stepping into your purpose.
Do the uncomfortable thing. Take the leap. Start today.